Why a lot of people prefer performing an "Wiki search" on Google?

1. When you search on Wiki for a term that has multiple entries, it's almost like using Google's "I'm Feeling Lucky" on your unlucky day.

2. Since Google has already indexed all Wiki pages, you always get a nice list of highly relevant wiki pages, with your target page appearing as the first result.

3. The search results from Google may even reveal other interesting pages serendipitously.

The above redesign has one group of wiki users in mind: People who indulge themselves in all kinds of media and are over-curious, whose wiki searchs are usually triggered by information received in other forms of media (e.g. watching movie / TV, reading a book / blog). This group of people never stop on the target wiki page, but will always continnue browsing other wiki pages through links embedded.

Lots of our friends fall under this group. How to spot them? They are knowledgable about less-known facts which can be traced back to a more popular media product as its reference. The re-design aims to improve their experience for discovering facts and information around & connected to the target search result.

The key elementes introduced in this redesign are:

1. Removal of "I'm Feeling Lucky" - users will be directed to a result pages

2. Top embedded links (of other wiki pages) & top category that users exit to from the target wiki page will be show alongside with each search result.

3. Mouseover the top links will show a short summary of the page, users can consume a minimal amount of information without opening the page.

The second redesign also has the "Over-curious Media Kids" in mind. By using "Intonow"'s technology, users can easily locate the relevant wiki pages of the shows / movies they are watching. When users continue to getting absorbed in information discovery and moving further away from the target page, they can "like" the pages they are currently browsing to help other discover interesting information.